Press Release Points to Ponder ---
- Answers – answer questions your customers might have.
- Facts – give bulleted points of beneficial facts.
- Keywords – SEO keys in titles, sub-titles and copy; hashtag use.
- News – in the news is more impressive than a blog entry.
- Promotions – use a recent press release in a promotion campaign.
- Smart Content – a press release for any business changes is smart.
- Social Media – news to spread around without interruptions, i.e., pop-ups, etc.
- Social Signals – find out how effective your campaign has been and make adjustments next time. Add value to Google's image of your business.
Second Tier Exact Points:
- Email – send press release link to your list.
- Events – great networking opportunities with live ‘news.’
- Networking – ‘we were recently in the news…’
- Sales Replies – feedback in several forms; email, calls, texting.
- Snail Mail – add the press release ‘news’ URL to your printed mailers.
- Social Inbox – includes comments you encourage among friends.
- Texting – SMS messages with new press release location.
Third Tier Exact Points:
- Blog – write an entry that introduces the press release.
- Call-to-Action – add phone number and email to press release.
- Forms – add a link to your contact form in your press release.
- Landing Page – press release URLs are impressive. You are in the news!
- Website – add press release URLs to a ‘news’ page at your website.
All of these points and more can lead to bigger, better audience participation. Remember though, after the press release is ‘news’ you still have to spread it around in any way possible. Not just once, but many times over several weeks.
After about three to four weeks, the content can be rewritten and posted at other venues. To keep the integrity and SEO intact though, wait as long as possible; rewrite with a new headline and subtitles.
Go back and read “How a Press Release Can Promote Your Business, Products & Services – Part 1 of 2