By Eileen Brown

(Go back and read “How a Press Release Can Promote Your Business, Products & Services – Part 1 of 2)

First Tier Exact Points:

• Answers – answer questions your customers might have.
• Facts – give bulleted points of beneficial facts.
• Keywords – SEO keys in titles, sub-titles and copy; hashtag use.
• News – in the news is more impressive than a blog entry.
• Promotions – use a recent press release in a promotion campaign.
• Smart Content – a press release for any business changes is smart.
• Social Media – news to spread around without interruptions, i.e., pop-ups, etc.
• Social Signals – find out how effective your campaign has been and make adjustments next time. Add value to Google's image of your business.
  

Second Tier Exact Points:

• Email – send press release link to your list.
  
• Events – great networking opportunities with live ‘news.’
  
• Networking – ‘we were recently in the news…’
  
• Sales Replies – feedback in several forms; email, calls, texting.
  
• Snail Mail – add the press release ‘news’ URL to your printed mailers. 
  
• Social Inbox – includes comments you encourage among friends.
  
• Texting – SMS messages with new press release location.
  

Third Tier Exact Points:

• Blog – write an entry that introduces the press release. 
  
• Call-to-Action – add phone number and email to press release. 
  
• Forms – add a link to your contact form in your press release.
  
• Landing Page – press release URLs are impressive. You are in the news!
  
• Website – add press release URLs to a ‘news’ page at your website. 
  

Unlike a guest post at another blog, the press release is a ‘third party’ introduction to, or announcement of, something to do with your business.  Whether it is a review or simply a job position promotion, it is always a good thing to “make the news.” 

Did you miss Part 1?
Go back and read “How a Press Release Can Promote Your Business, Products & Services – Part 1 of 2

By Eileen Brown

Whatever your business encompasses, a press release puts you “in the news” for each and every decision, change or update you make. News via press release can boost the interest of the public in a plethora of ways.

Unlike a blog post or a website page, the information posted at a third party news site like Biz News Buddy is possibly more relevant for social interaction and networking opportunities. 

When you spread around your own website or blog content, people yawn. They know you are self-promoting. However, when you can say, “look what this reviewer said about my book, presentation or product!” what you get back are accolades on your achievement. Promoting your own labor is a whole other bucket of water than promoting something someone else has stated about you or your services/products. You have probably already experienced this in your social media engagements.

Stop hoarding your content!  Please, do not do this anymore. Spreading yourself around the web at multiple outlets is a blessing in disguise. I know, you labor over article content and when you work so hard on that content, you want full credit and ownership. 
  ( Pssst, you get that credit and a short bio at Biz News Buddy; with links <<< shameless plug ;) ).

Here is what it looks like; 
that added exposure can lead to exactly what you need!

The Four Step Process:

• Attract Interest
• Convert Visitors
• Close Sales
• Happy Consumers

Proceed to “How a Press Release Can Promote Your Business, Products & Services
Part 2 of 2

By Eileen Brown

National --- Great News! Loving RebelMouse from the beginning it's evident they hear what people request.  They also have their own great ideas on how to expand so users can get more and share more with a RebelMouse account. 

What came into my inbox today was a piece on "Get Alerts" - people can now follow ALL my social media posts/entries/tweets from one central place!  Of course that place is RebelMouse.

Wonder what I'm doing on ALL my social media?  Just sign up to 'Get Alerts' at my very own RebelMouse account ---  Eileen Brown Social Media at RebelMouse

I've been on Rebelmouse for a long time and every time I go there I find new folks that post interesting content that I've been missing at the individual social media platforms.  Having it all in one place is really a great deal, as the basic account is also free. 

RebelMouse for Social Media Activity --- May not be the only place that does this for you, but my OH!pinion is that it is one of the very best. The greatest thing?  You can see all your friends social media activity at a glance. Now, that's what I call a very good thing.

By Eileen Brown

On the quest for information that is not misleading or down right wrong, the blog.KISSmetrics.com site is a place to peruse often.  With millions (if not billions) of articles on any given subject out there on the web, finding a place to trust is hard, if not impossible, for the small business entrepreneur.  Mining reliable information can be time consuming and more than a little frustrating.

The larger scale: KISSmetrics.com is about how to gauge your customer and user statistics and they modestly state “we measure what matters” and to that end is one, if not THE place to do just that.  The KISSmetrics Infographic shows you a snapshot of what KISSmetrics can do for you and your business.  

KISSmetrics.com services will mostly be out of reach for the small business entrepreneur as the pricing is beyond what many will be able to comfortably manage. They do however freely share information at the blog.  You may need to delve deeper for more information later on, but at the blog they give every small biz a place to start.  For many, the information shared at blog.kissmetrics.com will be gold.  

blog.KISSmetrics.com - Information you can count on = trustworthy. 

One of the very best things about the KISSmetric blog is there are NO spammy ads.  You know the ones.  There is one pop-up to get you to sign up to receive notification of new content but it does not keep popping-up to the point of becoming annoying. This, for me, is a giant check mark in the "plus" column. 

Just this morning (and this info is almost too late), while perusing an article I saw a link that led me to this >>> (image below) --- Apparently I have been ignoring this, until now.  Sheesh. 

The webinar described above is tomorrow (Nov 6, 2014) and though I don't usually have time for this type of thing, I may be able to make time for this one. You will need to RSVP to attend, and it may be well worth the time.  The email you receive will come from Thue Madsen (customercare[at-sign]gotowebinar.com) - I had to go to "All Mail" at my gmail account to find the confirmation and information for attendance.

If you plan to attend, I may see you there.  Good Luck ;) 

blog.kissmetrics.com  ---  5 stars of a possible 5 = Grade A