Online Dating at MatchedIn.Com #social #relationship #love
By Lamar J. Morgan
MatchIt.com to meet the right person at the right time. San Francisco CA--Meet Sonia, Software Engineer in her early 30s, independent, outgoing, social, loves to cook and enjoys baseball. She is looking for a partner to share her life with, to travel the world, must be into baseball, at least 5’9, with at least a Masters degree. As this profile goes online, she puts a picture of herself and immediately begins to get invitations from various men who are interested in connecting with her.
Now all she has to do is go through close to 200 -300 profiles, read each description, view their pictures and select the ones that she likes. Not bad so far, after narrowing down to ten profiles, she sends off emails asking them various questions to which she gets only two responses.
Turns out that if a member does not pay the registration fee, they cannot communicate online.
So from the two that she connects, she sets up a meeting at a coffee shop for their first meeting. Before meeting him, she notifies her family about the location of her meeting to ensure her safety because nothing about this person could be verified.
At the coffee shop entering is the person she was waiting for but he claimed to have been 6’1 yet he is about 5’6, his picture seems to have been almost 10 years younger. But Sonia is not a superficial person, she tells herself that there is more to liking someone than just looks, as the evening continues, she discovers discrepancies in their mutual interests and knows that he is not the one.
Disappointed, she learns from her experience and asks bachelor number two to send recent pictures and if possible standing next to a tree so she can better gauge his height. When they meet, the evening goes by and Sonia realizes that she has nothing in common with him. He is an introvert, seems more religious than her and has no interest in sports. With both dates failing, Sonia is back online looking again through the profiles but this time she is relaxing her requirements of an ideal partner, she can live with someone shorter than her initial height requirement, and he doesn’t need to like baseball, any sport would do. She begins going through another few hundred profiles and the process continues.
This process continues for months or years for so many with numerous dates, most not leading to anything, others end in disappointed and for a few ending up in marriage. But as you navigate through this process, time needed to find someone increases, so does frustration, cost, and eventually many people get exhausted of this approach and give up.
Despite the tedious process, the online dating world is getting overcrowded. Most sites use a niche market to differentiate themselves - such as Christians only, Jews only, etc. Yet, the product continues to remain exactly the same, the same old classified approach in finding a potential match. With the product being the same, the user experience continues to be similar. With the online dating being a $2.1 billion dollar industry, various sites continue to use the old classified approach because they know it doesn’t work for a lot of people which means they will bring continuous business.
According to Yukti Singh, author, radio talk show host on relationships and someone with a background in marriage and family therapy, the online world is looking for a better approach to finding love that works to aid each user in meeting quality matches in a short amount of time. Yukti believes that technology should be used to first understand the user, learn as much as possible about the user first then utilize smart algorithms to truly connect people with quality matches in a short amount of time. Adding to this list of musts, Yukti also emphasizes the need for social support in the matchmaking experience. Research shows that social networking and support are an innate influencer on whom we choose to marry. What our friends and family think of our partner are crucial in mate selection therefore should become incorporated into the dating scene.
Encompassing the four dimensions into the dating scene, actual user behaviors, personality, demographics and social network, Yukti has developed a New, Smarter Online Dating site that promises to change the user experience making it more meaningful, socially supportive and more effective in finding and keeping relationships. A system that is driven by user success is key to utilizing the benefits of online dating and that’s what MatchedIn.com promises to deliver.
MatchedIn utilizes Big Data to capture user information and better understand them first, and then includes psychological variables to capture user personality to develop a complete picture of the user. Once a clear understanding of the user is made, recommended matches are made based on compatibility and each match shows members up to 1, 2 or 3 degrees of separation.
Lets see how Sonia does on MatchedIn; upon registration via Facebook, Sonia’s profile is instantly created for her, her interests, her social network of friends and family is also captured. She now takes a 20 questions personality test and her profile is complete. Based on her scores, she begins to see recommended matches. As she looks at one recommended match, she can see that the top match is Jay who lives in the same area as she does. He is within her age range and the commonalities area shows that Jay loves baseball, enjoys movies; in fact Jay was at the same movie theatre last week where Sonia was with her friends. Located in the same view on MatchedIn is a chain of people who know Sonia and Jay. It is clearly shown that Sonia and Jay have common friend. Now Sonia calls her common friend and asks more about Jay only to know that he is a decent guy, he is indeed 6’1, he loves the Giants and played college football. In fact the common friend also says that Jay would make a great match because he knows Sonia’s nature as well as Jay and believes that the two would definitely hit it off. Sonia now connect with Jay directly on MatchedIn and is sure that her first date with Jay will not be full of unpleasant surprises, and that he will be a safer bet as she already knows so much about him that she feels confident in meeting Jay.
By moving away from the old classified approach to online dating, and incorporating the strengths of ones social network and utilizing smart algorithms to bring truly compatible people, the online world can became a more meaningful approach to meeting your life partner. MatchedIn incorporates the old method of meeting someone through friends and family in a unique way reducing the time and cost in finding someone online as well as makes the entire process safer and effective.
MatchedIn promises to provide users with a new experience to the online world with just one mission, to help people find true love.
‘Get Hitched On MatchedIn.’
Now all she has to do is go through close to 200 -300 profiles, read each description, view their pictures and select the ones that she likes. Not bad so far, after narrowing down to ten profiles, she sends off emails asking them various questions to which she gets only two responses.
Turns out that if a member does not pay the registration fee, they cannot communicate online.
So from the two that she connects, she sets up a meeting at a coffee shop for their first meeting. Before meeting him, she notifies her family about the location of her meeting to ensure her safety because nothing about this person could be verified.
At the coffee shop entering is the person she was waiting for but he claimed to have been 6’1 yet he is about 5’6, his picture seems to have been almost 10 years younger. But Sonia is not a superficial person, she tells herself that there is more to liking someone than just looks, as the evening continues, she discovers discrepancies in their mutual interests and knows that he is not the one.
Disappointed, she learns from her experience and asks bachelor number two to send recent pictures and if possible standing next to a tree so she can better gauge his height. When they meet, the evening goes by and Sonia realizes that she has nothing in common with him. He is an introvert, seems more religious than her and has no interest in sports. With both dates failing, Sonia is back online looking again through the profiles but this time she is relaxing her requirements of an ideal partner, she can live with someone shorter than her initial height requirement, and he doesn’t need to like baseball, any sport would do. She begins going through another few hundred profiles and the process continues.
This process continues for months or years for so many with numerous dates, most not leading to anything, others end in disappointed and for a few ending up in marriage. But as you navigate through this process, time needed to find someone increases, so does frustration, cost, and eventually many people get exhausted of this approach and give up.
Despite the tedious process, the online dating world is getting overcrowded. Most sites use a niche market to differentiate themselves - such as Christians only, Jews only, etc. Yet, the product continues to remain exactly the same, the same old classified approach in finding a potential match. With the product being the same, the user experience continues to be similar. With the online dating being a $2.1 billion dollar industry, various sites continue to use the old classified approach because they know it doesn’t work for a lot of people which means they will bring continuous business.
According to Yukti Singh, author, radio talk show host on relationships and someone with a background in marriage and family therapy, the online world is looking for a better approach to finding love that works to aid each user in meeting quality matches in a short amount of time. Yukti believes that technology should be used to first understand the user, learn as much as possible about the user first then utilize smart algorithms to truly connect people with quality matches in a short amount of time. Adding to this list of musts, Yukti also emphasizes the need for social support in the matchmaking experience. Research shows that social networking and support are an innate influencer on whom we choose to marry. What our friends and family think of our partner are crucial in mate selection therefore should become incorporated into the dating scene.
Encompassing the four dimensions into the dating scene, actual user behaviors, personality, demographics and social network, Yukti has developed a New, Smarter Online Dating site that promises to change the user experience making it more meaningful, socially supportive and more effective in finding and keeping relationships. A system that is driven by user success is key to utilizing the benefits of online dating and that’s what MatchedIn.com promises to deliver.
MatchedIn utilizes Big Data to capture user information and better understand them first, and then includes psychological variables to capture user personality to develop a complete picture of the user. Once a clear understanding of the user is made, recommended matches are made based on compatibility and each match shows members up to 1, 2 or 3 degrees of separation.
Lets see how Sonia does on MatchedIn; upon registration via Facebook, Sonia’s profile is instantly created for her, her interests, her social network of friends and family is also captured. She now takes a 20 questions personality test and her profile is complete. Based on her scores, she begins to see recommended matches. As she looks at one recommended match, she can see that the top match is Jay who lives in the same area as she does. He is within her age range and the commonalities area shows that Jay loves baseball, enjoys movies; in fact Jay was at the same movie theatre last week where Sonia was with her friends. Located in the same view on MatchedIn is a chain of people who know Sonia and Jay. It is clearly shown that Sonia and Jay have common friend. Now Sonia calls her common friend and asks more about Jay only to know that he is a decent guy, he is indeed 6’1, he loves the Giants and played college football. In fact the common friend also says that Jay would make a great match because he knows Sonia’s nature as well as Jay and believes that the two would definitely hit it off. Sonia now connect with Jay directly on MatchedIn and is sure that her first date with Jay will not be full of unpleasant surprises, and that he will be a safer bet as she already knows so much about him that she feels confident in meeting Jay.
By moving away from the old classified approach to online dating, and incorporating the strengths of ones social network and utilizing smart algorithms to bring truly compatible people, the online world can became a more meaningful approach to meeting your life partner. MatchedIn incorporates the old method of meeting someone through friends and family in a unique way reducing the time and cost in finding someone online as well as makes the entire process safer and effective.
MatchedIn promises to provide users with a new experience to the online world with just one mission, to help people find true love.
‘Get Hitched On MatchedIn.’
Lamar Morgan is a small business columnist and collaborative evergreen marketer. Through his firm he creates marketing tools that do not get thrown away. To learn more about Lamar’s background, visit his LinkedIn profile. To learn more about his company, Synergistic Business Marketing, visit his LinkedIn company profile. To learn more aboutSBM’s “Better Together Approach, ” visit Synergistic Business Marketing – Marketing Florida & The USA with Lamar J. Morgan.
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